"Whitening For Life™
is bringing me Patients for Life."
CLICK HERE TO DOWNLOAD THE PDF OF THE WHITENING FOR LIFE REPORT
“How
Any Dental Office Can Experience The JOY
Of
Lifetime Patient Loyalty, An Immediate Explosion in Word Of Mouth
REFERRALS…and A Continuity Income That Guarantees You Have
Money Coming In Every Month…
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Limited
Introductory Offer Below…
ONLY 197 Dental Offices Will Be
Accepted
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From: Wendy Briggs, R.D.H.
President
Of Hygiene Diamonds, Inc.
Creator of Whitening For Life TM
Dear Doctor,
If you are looking for the biggest thing to come along in Dentistry in years….Bigger than “Extreme MakeoverTM, ZOOMTM, InvisalignTM…and that can transform your external marketing message, create such incredible patient loyalty and Word of mouth…then this letter just may be the most important document you’ve ever read!
My name is Wendy Briggs, RDH, and I am the President Of Hygiene Diamonds. Over the past 5 years I have shown over 1,324 Dental Offices how to double, triple, and in many cases quadruple their hygiene profitability within 60 days.
My Own
Personal Frustration…and the
Little
Accidental Discovery
That Changed Everything!
A couple years ago, I was leaving work after another lousy Monday frustrated that I had a couple no-shows, even though the patients had been confirmed, and my Doctor’s schedule had holes in it as well.
At this same time, Cosmetic Dentistry was coming to the forefront in the U.S. media with Extreme Makeover, and I was noticing that patients who were coming in for Teeth Whitening or Cosmetic Dentistry never missed their appointment. They seemed to “VALUE” it more…and “WANTED” it done.
The
two key words there are:
A) VALUE- the patients perceived it was more valuable than regular check-ups, cleanings, or restorative work.
B) WANT- In hygiene school, we were always taught to think about what people “need”. The problem with that is that people NEED prevention, they NEED regular cleanings, and they NEED to do a dozen other things we tell them, but even though they know it, they are still so non-compliant.
The Solution
The Solution to me came when I switched my thinking from a “give them what they need” mentality to “give them what they want”…and by doing so we can also treat them for what they need.” This boils down to the reality that people buy and stay compliant with the things they want to do.
So, that night, an idea struck me. Why don’t we just give them “Whitening for Life” . That’s right. If they keep up their 6 months appointment and stay active as patients, we will give them our special “Whitening For Life Program” . So, for the next week, I stayed up late looking on-line to see if anyone had created something like this before…to find that it had never been packaged, marketed, and/or sold the way I was about to introduce it.
Over the next 3 months, I implemented it at our office. My Doctor was very supportive and pretty much gave me the green light. Those next 3 months was like a roller coaster. I tested over 24 ways of presenting my brand new “Whitening for Life” concept. Some worked decently, most worked miserably, but there were 3 different ways of presenting it to patients that worked magically.
In just under 3 months, we had enrolled more than 300 patients in Whitening For Life at the office.
As Dr. Nielsen states, “This was probably the biggest breakthrough from a patient loyalty, retention, and word-of-mouth buzz that I had ever seen. It’s amazing how Wendy continues to create new marketing and referral tools to keep taking Whitening For Life to the next level. Our Patients Absolutely LOVE IT!”
But I didn’t stop there. I went out on my own and started implementing this program with my consulting clients, with the same amazing success!
Rewards Are EVERYWHERE!
Someone recently asked me, “Why does Whitening For LifeTM work so well?”
Well, because you are giving them a reason to feel like a VIP client…and “rewarding” them for staying loyal. Now, in general, this is nothing new. In fact, it’s absolutely proven to work.
All you have to do is look around you at who is using it: Credit card companies, Staples, Southwest Airlines, Hotels, and many different restaurants. Plus, if you go to Las Vegas, you’ll notice that just about every Casino creates a bronze, silver, and gold level of customers and each level gets an increasing benefit for how much they pay.
What
I have done with this program is take all these ideas from outside
our dental world, listened to what patients really WANT…and
with trial and error…created a PROVEN, real world,
“in
the trenches” program that will give your practice the
retention and patient loyalty that every practice deserves WHILE also
giving you a Unique Competitive Advantage in your market place.
YOU ARE THE TALK OF THE TOWN!
In
fact, you’ll have something that is so unbelievable that every
patient in your office will be raving about you and sending their
neighbors.
You will be TRULY the talk of the town.
“What’s
amazing about Wendy and her Whitening for Life System is that all of
our patients are RAVING about it…and sending their friends
and
family. Our hygiene department has more than doubled, from
$27,000/month to over $59,000/month. Wendy is the real deal!
Thanks!”
Dr. Tim Driscoll, Sunrise Dental Care, Geneva, IL
10 Reasons Why YOU Must Crawl Over Broken Glass, Sell Your Wedding Ring, Donate Blood, Or Do Whatever It Takes To Implement Whitening For Life™
Within Your Practice.
ZERO DOCTOR TIME: Increase profitability in your practice and rock solid patient loyalty without, YOU, the doctor having to get involved. This is the best “Team Driven” program ever created!
World’s #1 Patient Loyalty Creator and Iron Cage: You’ll find that your patients will be more loyal, more compliant; more excited, and NEVER leave you. The #1 Asset in your practice is your patient base and it will grow exponentially with this E-Z to Implement!
99% of All Case Presentation Is Done By Your Staff- Whitening for Life is a program that you join and then have
Help reduce last minute cancellations and changes to the schedule- your team will now have a tool and a strategy to prevent last minute cancellations…PLUS the patients will have a major reason to keep their appointment!
Attract New Patients to the practice- with a trademarked program like this you will give patients a reason to choose your office over all other choices!
Initiate the conversation about Cosmetic options for patients- this allows you to very easily up-sell and cross-sell cosmetic dentistry to your patients. My clients see an immediate increase in overall cosmetic cases because “Whitening For Life” increases the amount of conversations, plus once patients get the look and feel of improving their smile many want to keep going.
Increase daily productivity within the hygiene department instantly- most offices view hygiene as a loss leader. NOT ANYMORE! I’ve proven it time and time again that I can double, triple, or even quadruple your hygiene department in less than 60 days. WHITENING FOR LIFE is a major part in this process!
Improve long-term profits of the practice- with WFL, you have patients holding more of their appointments, it not only gives you that additional income, but it ALSO gives you that more opportunities to do more restorative and/or cosmetic work.
Provide strategies to reduce overhead and save time when taking impressions- Save tons of time using my secret strategy for taking impressions. With more time your staff can produce MORE for you and get patients what they need faster!
Create A Continuity Income for The Practice: by offering Whitening For Life within your practice I will show you how you can turn it into a nice annual continuity income so that you have a guaranteed income stream coming in each year without you doing any more work! There is NOTHING like this in their entire dental profession. (This is NOT a Multi-level Marketing or Pyramid scheme. There are no strings attached to this.) Plus Much Much More!
At this point you are probably wondering, “What is Whitening For Life™?”
Whitening
for Life
is a trademarked patient loyalty program that has been proven to
reduce no-shows and cancellations. How? It gives patients a reason to
come back! Essentially this program can bring you Patients for Life!
Not only is Whitening
for Life
designed
to help dentists attract new patients, and keep them coming back for
life, it instantly creates more profits within your practice, and
most importantly it puts an IRON CAGE of loyalty around your existing
patient base!
With
this program, we are not just helping our patients whiten their
smile. We do ask something in return. To enroll, they commit
to stay
current on their recommended preventive schedule. They also give
advance notice of cancellations.
Patients
do NOT want to lose their membership in this rewards program!
“If
a doctor doesn't implement this program into their
hygiene
department, they're "brain dead."
Wendy
Brigg’s Whitening for Life
program has been wildly successful in my practice!"
Dr.
Kelly Bridenstine, Lenexa, KS
COMMONLY ASKED QUESTIONS
Here are many of the commonly asked questions and my answers.
Q. How long will it take to implement Whitening for Life™ in my practice?
A. The Whitening for Life™ system can be implemented within 24 hours of receiving your JumpStart package. It’s painfully simple, and patients will respond instantly.
Here’s
a testimonial that I recently received from Dr. Dennis Yossi, DDS of
Cedar Falls,
IA,
that addresses your concern:
Q. My patient base consists of mostly middle-income families. My fear is that if I purchase your Whitening for Life™ system, I won’t have enough “upscale” patients to see a significant boost in hygiene productivity.
A.
I understand your concern, so I’ll refer to a recent
testimonial I received from Dr. Max Higbee D.D.S. and Dr. Tony
Parsley
D.D.S., two doctors in Redmond, Oregon, that are seeing huge
productivity gains since implementing a Whitening for Life™
System
at their practice.
Here
are their words, not mine…“This
program works with any patient base! Our patients are not the
high-end.
In our first month, our hygiene average jumped from $487
per day to $1760 per day,
and has maintained at that level.”
Q. Are there any sales strategies that my hygienists can use to help sell patients on
Whitening for Life™…without feeling like they are selling?
A. Yes. I’ve had dozens of practices have excellent success with a simple new concept that we’re currently testing: Whitening for Life™ Buttons.
These
are buttons (white lettering on a black background) that hygienists
and assistants wear to let patients know about this program.
The
buttons engage patients into a pure call to action:
“Ask
me about Whitening for Life".
Almost always, patients are intrigued and ask what Whitening for Life™ is, how it works, if they think it would be right for them….then this opens the door for you to talk about how happy patients are with this program, how easy it is, etc.
Bottom line: these buttons sell hard with 0% effort!
Q.
I listened to one of your tele-classes
in February,
where Dr Senn from Washington state said that he signed up 350
New
Whitening for Life™
Patients in the first 50 days…that his Hygiene Production Up
65% in First 30 Days. It sounds, well, too good to be true. Please
tell me more about the specifics, and how Dr. Senn is continuing to
do with Whitening
for Life™.
A.
I just got off the phone with Dr. Ron Senn of
Yakima, WA,
and I’m happy to report that, thanks to Whitening
for Life,
his
practice recorded his best month ever in March! He continues
to add 15 new Whitening for Life patients each week, and many
are
from patient referrals (people love telling friends and families
about their ultra white teeth!). Additionally, he ran a F.S.I. just
to promote Whitening for Life™
and that brought in more than $6,000 in care and lots of
referrals.
Additionally,
many
of the new Whitening for Life™
patients are turning out to be highly profitable cosmetic
cases. For the record,
Dr. Senn’s hygiene team is on pace to
add an additional $150,000 this year!
Q. I love everything I’ve heard about your Whitening for Life™ system, but I need to be frank about this: If I invest in this program and invest in direct mail to promote it…by biggest worry is that my staff won’t be able to sell it over the phone.
A. Here’s the quick answer to your question: Whitening for Life™ is not a difficult product to sell, because it makes sense and pretty much sells itself. But your concern about “coaching” your phone team is a real one. Without a proven script(s), the reality is that a lot of patients will slip through the cracks. Here’s where my almost 20 years as a hygienist come into play: After much trial and error, I wrote a series of Whitening for Life™ scripts that are included in everyone’s start-up kit. Your team can modify to fit your office.
The great thing is explaining WFL™ is simple. It allows you to give potential cancellations and new patients an incentive to come in and keep their appointment like nothing else ever has. Your staff will feel the joy of success and gain more confidence. Bottom line: these verbal skills work better than anything else that is out there. I guarantee it.
Q. I’ve worked with several practice management consultants over the years with mixed results. None of them have ever taught me how to turn hygiene from a loss leader into a profit center. I’m a bit nervous, can you address my fear.
A. I have hundreds of Doctors and Office Managers that have used my systems and my marquis product, Whitening for Life, and have recorded excellent R.O.I. My mission is to turn your hygiene from a loss leader into a cash cow.
Please read this testimonial that I recently received from Denise, an Office Manger from Dr Braunstien’s practice in Encinitas, CA.
“I
must admit, I was a little bit dubious about having yet another
consultant come into our office.
I
have been in dentistry over 35 years, and I thought I had heard it
all: JP Consultants, Katherine Itell, Dawson, Pride Institute, Panke
Institute….I have been around the block! I have
had a change of heart! Wendy Briggs is Dynamite! Her Whitening for
Life program is outstanding. Wendy is motivated, she has a lot of
knowledge and she has a passion for helping you attain the next
level.”
Q:
If I sign up for your “Whitening For Life™”
Program today…how do I get the word out?
A:
Great question!
You’ll have at your disposal all my licensed and trade marked
WFL marketing materials that you can use for both internal and
external marketing purposes. These include internal postcards,
letters, brochures and flyers that you can send out immediately to
current patients and in-actives. You’ll see an immediate cash
surge just from this alone.
Plus, you’ll get to add this to all your external marketing materials which gives you the ULTIMATE Unique Competitive Advantage over any other GP’s or offices in the area.
Q: What Is The Investment In Whitening For Life™?
A: Before I tell you what your ongoing monthly investment will be in, let me first share some #’s with you:
1
missed appointment a day costs you in a years time: $145,000
Enrolling
just ONE
Whitening for Life patient
a day adds an increase of $26,000!
(Many offices are enrolling many more than just one per
day!)
So, in literal terms if you simply can implement a very minimum of what I’ll be giving you on a silver platter you are looking at a profit of $171,000.00. Now, in my humble opinion, you should be able to increase your profits by $250,000.00 with medium effort and the best news of all of this is there is practically ZERO Doctor time.
Now, by this time you are probably thinking that I will be charging $1000 bucks a month and many people think I’m crazy for allowing anyone to license this for anything less than that. However, I’m going to give you an opportunity of a lifetime. A chance to get on this at the ground floor, before it becomes as popular as the T.V. Show “EXTREME MAKEOVER™”, ZOOM™, or INVISALIGN™. Yes, I plan on having this in every dental office in America and the way to do this is to get a good # of Docs in this program.
Currently, I already have 350 dental offices and my goal is to hit the 2,000 mark by 2008, but I want to grow it wisely and make sure the offices who join succeed BIG TIME, and that is why I’m only allowing 197 dental offices in WFL™ this month. (Which I guarantee will fill up in the next 5 days)
Here’s What You Get When You Enroll:
As
a special offer, if you are one of the first 197
you will receive over $7,997 Worth of FREE GIFTS and Training to
launch
this program in your practice:
Your FREE! Whitening for Life Jump Start Package includes:
$1,000,000.00 Whitening For Life and Continuity Income Package CD with more than 12 documents: Quick Reference guide, enrollment forms, scripting for staff, even the Whitening for Life logo, all to simplify your Jump Start into this Incredible Trademarked program
A Video Demonstration of Wendy Briggs’ Double Impression Technique- save time and money!
Several audio files of training calls discussing frequently asked questions
The purchase order form to order your bleach product at below-wholesale pricing…this is another reason the program makes sense! We teach you how to cut your overhead = more profits!
An order form for Whitening for Life support materials.
Hygiene Diamonds monthly newsletter-loaded with secrets to improve profits in Hygiene
3 FAST STARTING Training Calls: (VALUE $3,000)
Fast Start Training #1: For The Doctor Only “The #1 Patients For Life Creator and Secrets To A Nice Ongoing Continuity Income Stream” Why Every GP must listen to this CD, embrace this program, and have your team, your patients working for you in the right way…with the right tools!
Fast Start Training #2: For Hygienists Only- “How to launch Whitening for Life in your hygiene department and see immediate results. We will give away secrets of how to introduce Whitening for Life without patients feeling oversold.
Fast Start Training #3: For Entire Team--“Why Whitening For Life and Increasing Your Overall Production Is A Win-Win For Everybody!” Let’s face it. Your increased profits will not excite everybody…in fact you may have the exact opposite affect happen-resentment, frustration, and
FREE “1 Full Day and ½ Training With Wendy Briggs” ! Yes, that’s right. This summer Wendy will be allowing YOU and your team to come out and get personally trained by Wendy. Your staff will get to ‘listen’ and ‘watch’ as Wendy delivers exquisite verbal skills and demonstrates how World Class Case Presentation must be done be the staff. Doctor, your life will be 10X’s easier and more enjoyable once your staff is selling 99% of the dentistry FOR YOU. In person training from Wendy Briggs, is like a golfer being taken by the hand by Tiger Woods and showing you all of his insider tips, secrets and shots.
Bonus
#1:
“How Dr. Ron Senn added Over 300 Whitening For Life
Participants In Record Time” – Wendy Briggs and Dr.
Ron
Senn on CD
Bonus
#2:
“Untapped Profit Potential Lying Dormant Within Your
Practice!”
– Ed O’Keefe and Wendy Briggs Go over the 9
Critical
Factors That Are Not Being touched By Most Offices!
Bonus
#3: “Understanding
the 4 types Of Income! The Secret Way to Create
Continuity Income Within Your Practice And Have Your Patients Glad To
Give It To You!” Wendy Briggs and Ed O’Keefe
Okay, that’s a wrap, obviously, you can see that the free bonuses and start up package, Implementation Calls are worth way MORE than the $199 bucks a month you’ll be investing in this program.
I look forward to making your practice incredibly successful!
Sincerely,
Wendy
Briggs
President of Hygiene Diamonds and
Creator of Whitening
For LifeTM
PS: Remember, this is SOOO much more than just giving people teeth whitening. I am literally handing you on a silver platter the road map to turning your practice into a Word Of Mouth Mad House!
Patients will flood to your practice, then end up referring all their friends, families, and neighbors. You will be given the Whitening For LifeTM re-activation postcards to get your in-actives back in NOW!