Creating loyalty with Whitening for Life

Most marketing ploys fail because they don’t take the patient into consideration. The Whitening for Life program doesn’t bring any new or special idea to light. Then why does it work so well? Because it was built upon by an idea that has proved to work time and time again. This idea is customer loyalty and Wendy Briggs has taken it to another level. With customer loyalty comes and ability to grow your business due to new resources available to you and a bigger patient base. Customer loyalty is used by many of the world’s largest companies to ensure repeat service in fields that are loaded with imitators. From airlines to hotels, and credit card companies to casinos, customer loyalty programs entice prospective customers with reasons why they should choose the service of one company to another. These rewards can be as simple as cash off or a free meal to items such as automobiles and free flights. Your imagination is the only limit when thinking of ways to take care of your customers for choosing you when they could choose someone else.

When Wendy was creating the Whitening for Life system, two ideas continually stood out. Those ideas are value and want. Her patients perceived the program to be more important, or to hold more value, than then treatments that needed to take place such. These treatments and services include things such as cleanings, recare appointment or restorative work. Their want for this type of work was happening at a time in America when the media was portraying cosmetic dentistry as a means to beauty. Wendy started to notice that her patients would skip out on appointments for needed treatment such as cleanings, recare appointments and restorative work but they would show up for their teeth whitening and cosmetic dentistry appointments. Even though people required work to be done to maintain good health and a good working body, they were dodging these needed appointments. The people that wanted t o look better however were making and keeping their appointments. The patients were not very concerned with what they needed to do to keep their mouthy happy but they were very concerned with what made their mouth more beautiful.

Wendy came to the conclusion that you should just give the people what they want. If they wanted to come in for Whitening for Life, so long as they maintained their good attendance for six months, Wendy said they could have the program. She reasoned and deduced that by getting patients to come in for what they wanted, whiter and better looking teeth, the dentist was able to treat the patient at the same time for what they need, such as cleanings, recare appointments and restorative work. Wendy took this idea and over months and months of hard work and trial and error created the marketing program patients are falling in love with.

The program works so well because it is designed to give the patient exactly what they want. Because they are getting what they want, what they need to have done comes much easier. By getting patients to come in for their whitening with regularity more pressing work is able to be scheduled and attended to. Dentists might have to take a step back to start off with to get patients used to the idea of just getting their teeth whitened, but after diligence and time, the patient will see the wisdom of the dentists’ ways and take care of things like root canals, wisdom teeth and cavities. This maintenance work is not easy to schedule and keep booked otherwise do to the painful and expensive nature of these treatments. This will also help with check-up attendance, as patients will not want to ruin their new beautiful teeth. Emergency dental procedures will not be affected because of the very way they happen. Whitening for Life will bring patients back time and time again. The system sells itself because the patient is getting what they want and thus they come back to it. It is from this that patients feel loyal to you. And the dentist doesn’t do any of the selling. Most of the work is done through communication trusts gained from patients and staff members. Being nice pays off!

This loyalty is what makes the program so effective. If people are given what they want, they will continue to come back. With this program, Wendy has taken ideas from all facets of successful marketing and applied them to Whitening for Life. She discovered what the patients wanted, and through trial and error has created a program that creates customer and patient loyalty. When your whole dental team is involved in the program, it runs like a well-oiled machine. Your profits will rise as will your product and your brand name. Loyalty from giving your patients what they want will be felt in the bottom-line. This loyalty program will pay for itself in no time. When patients want to come to the office and don’t cancel appointments, everyone’s job is easier. Less time dealt with rescheduling or missed appointments allows for a more fluid and efficient dental office to be run. This efficiency will be felt in time worked and profits from wasted resources, such as less hours worked chasing down dead appointments. Happier and more willing patients also allow for an easier job by the whole staff.

Creating loyalty with Whitening for Life